Lionel Messi, one of the best soccer players in the world, is shown in this ad wearing the product in which Adidas is selling. Adidas wants consumers to think that if you buy this product, your level of play will elevate to that of an international superstar. The timing of this ad conveniently coincides with the FIFA World Cup, therefore it will reach the masses. This ad uses pathos to captivate the emotions of consumers with a shot of Messi doing an acrobatic manuever without defenders. Consumers will hope that they will be able to do moves like Messi if they purchase this product. The artist of this ad magnifies the image by keeping Messi by himself playing soccer but having a shot of him over on the side. Also he is inside of a packed stadium which symbolizes the eyes of the world. These aspects make this a powerful image and an ad that will influence many people.
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