Journal 4

I feel the message of this add is that “in an absolut world” a man would be pregnant and not be able to drink for 9 months and the woman would stay thin without having to get fat. This ad definitely appeals to a woman. This vodka company could be trying to portray the message that by drinking this particular brand of vodka, your life will feel perfect and if you could make your own life that is how it would be. The author chooses to go with the whole role of a man being the one pregnant since I think that is every woman’s dream because men don’t have to go through issues of getting fat, pain, and actually having a living organism inside of them. The ad could also persuade a woman to buy this vodka because it could take away all of her life issues and make them happy for a night. The author also pulls in the perfect looking family with the nice house and a dog to portray to a woman that this would be the perfect world or in this case “an absolut world.”