This advertisement is effective because it shows that dogs love the food Pedigree, and that their owners should buy it. This dog is obviously very hungry, because it is waking its owner up, probably from a deep sleep, by tugging on his pants. We see that this man is wanting more sleep, but he can feel his dog pulling on his pj's because he is waiting on some Pedigree food. When a dog is hungry, it should receive the best food, one that is worth waking your owner up. Pedigree is trying to persuade probably an audience of dog owners to buy Pedigree, because it will be the best tasting for their dog, and that it is so good that they might lose some sleep. The author displays an image that is humorous, with a cute little dog and a man in bed, and also a Pedigree item is shown in the right hand corner, which will most likely catch the eye of a dog owner.
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