This ad tries to get the attention of all men; by saying, “Your wife is hot” in big bold letters. It grabs people’s eyes and interest with that quote. It brings humor into the ad because the word “hot” can be said differently, and you don’t realize what it is talking about until you read the whole thing. With that type of humor and peoples interest in the quote is how the author tries to convince its audience to buy its product. The air conditioning product is for both men and woman but the ad attracts more men than woman.
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