I found this ad very effective. The reason behind this is because everybody loves to relax, some do it more than others but, coca cola advertises that an "ice cold coca cola" will make your relaxation time much better. The type of message it coveys is that you'll be as happy as this lady on the ad in her comfy relaxing chair and coke, after a hard day. The intent of the authors message is to clearly get you to buy coke but saying that it will change your relaxation completely so it will be much better and more satisfying. The author makes coke sound like a splash of heaven because its just so good and there are no bad affects at all. The author tries to convience you by showing how relaxed this woman is with her coke in hand.