http://www.subaru.com/vehicles/impreza-wrx/index.html
This site is the official site page for the car that is featured in the ad that I chose for my topic. This site is well made and appealing to the eye, as it should be for such a large company. The first thing you see is the car itself doing a powerslide and burning rubber like it is no problem which leads you to believe that this car is very powerful. This site uses pathos and ethos to add to the appeal of their product. Pathos is used by showing images of their car performing powerful manuevers and using phrases like "unleashed speed", these tactics ignite emotion. It uses ethos by bringing up how the car has been proven as a powerful machine and has a lot of credibility in the car world. This site is also easy on the eyes and the layout is easy to use and understand. I think that images can sometimes convey what words cannot do. It is hard to put some things in words and it is much easier to have something visual.
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